How to Optimize Existing Content For SEO

Learn how to optimize existing content for SEO

Learning how to optimize existing content for SEO with a future-focused mindset is more important than ever. Especially as search engines get smarter as time goes by.

It’s important to keep up with how the process of creating high-quality content can change over time. And how to use that knowledge to improve your own writing and marketing efforts.

Digital marketers have had to rely on writers for whom SEO has been a second thought at best.

Content marketing has become a powerful tool for digital marketers. Content has grown in importance recently and is now one of the top search traffic and conversions drivers.

According to a report by Semrush, 69% of businesses plan to increase their content marketing budgets in 2023. Additionally, the top responses were a medium increase of 11%-25% in spending (28% of respondents) and a slight increase of up to 10% in spending (25% of respondents).

But as content has risen in prominence, digital marketers can no longer afford to rely on writers who don’t know how to optimize existing content for SEO. Hiring writers without basic SEO knowledge hurts your site’s rankings and performance.

Fortunately, there are ways to ensure that someone who understands SEO best practices writes your content. (ahem, hi 👋.)

Content must become fluid and flexible so it can respond to change.

  • Content must become fluid and flexible so it can respond to change.
  • Your content must be able to adapt as people change their minds about your product or service.
  • Your content must be able to adapt as search engines change how they see your website content.

It’s no longer good enough to slap together a few hundred words, throw in a keyword phrase, and hit publish.

SEO-optimized content is not set it and forget it. Don’t fall into the trap of thinking that optimizing your website means stuffing keywords in every post.

If you want to come across as an expert, learn how to optimize existing content for SEO, writing for people first and optimizing for search engines second.

The best way to optimize a piece of content is by creating something that gives readers what they want,

That includes using keyword phrases naturally throughout your writing. It does not mean including them in an obligatory way.

The future of organic search provides valuable and comprehensive information on your topic.

If you want to rank high in search engines, think about how you can provide:

  • Specific content that answers a specific question or helps solve a specific problem.
  • Content covers every topic aspect, including history, how-to guides, research studies, and more.
  • Content that readers will find immediately relevant to their interests. Or at least entertaining enough to keep them engaged while they learn something new.
  • Interesting educational and entertaining content is what I call “edutainment.” This could be anything from an infographic or video to an interactive quiz or poll!

Be sure your site has a unique value for readers who visit it frequently. But don’t forget to keep it up-to-date with fresh articles so visitors will return for more.

Knowing How to Optimize Existing Content For SEO depends on knowing and adapting to how people use your content.

SEO-optimized content is not set it and forget it. Optimized content depends on knowing and adapting to how people use it. It’s fluid, flexible, and valuable.

The best SEO optimizations make your content better for readers, not search engines. If you’re only writing for the search engines, you won’t get long-term results or return on your investment (ROI). Google is smart enough to know the difference.

Want me to create your SEO-Optimized Content?

Following these rules will help you create better content. It’s important to remember that the world of SEO is always changing. It’s up to you to keep up with those changes to keep your content relevant and competitive in today’s market.

I have written hundreds of blog posts. I can help you update or create SEO-optimized content that will stay relevant and drive more traffic to your website and revenue to your bottom line.

Let’s Talk

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